Wednesday, December 27, 2017
How to Write a Speech that Keeps Attendees on the Edge of Their Seats
Speeches
need to have clarity, power and purpose, a ring of personality, and excellent
delivery.
Understand Verbal Communication.
Language that is spoken is quite
different from language that is written.
It is a lot like conversational speech without the slang. To write a speech you have to have an understanding
of the cadence of spoken language as well as the speech patterns of the person
who will deliver the speech.
Know the Purpose of the Speech. If you are writing remarks for yourself, you know why
you have been invited to speak and what you intend to accomplish. If you are writing for someone else, you need
to find out the who, what, when, why, and where of the situation. What is the subject of the speech, where and
to whom will it be given? Why was the speaker invited to give remarks? What
does he or she know or do that is of interest to the audience that will be
addressed?
What Would the Speaker Say? If
you are ghosting the speech for someone, it is best to interview them in
advance of writing. This gives you the
opportunity to understand the person and what is important to them. You’ll get a sense of their background, style,
interests, and views. It is important to
key in on speech patterns and phrasing so you can replicate them in the speech.
Get the speaker to share stories and experiences with you. You may be able to use them in the speech or
they may act as a springboard for related topics that make sense. Use what the speaker shares with you and
creatively shape the information to capture the audience’s interest.
Do Your Research. The
direction and information given to you by the speaker will suggest logical
avenues for research. It is better to
gather more than you need so you can be selective when the time comes to
write. Make sure you understand all
aspects of the topic before proceeding.
Outline Before Writing. Creating an outline always make sense before
starting to write something of substance.
This most definitely applies to speechwriting. You as the writer need to establish a
starting point, an ending point, and the path you are going to take to get
there. Be sure to include your main ideas with sub-points and information that
support it.
Write with Passion. From the get-go, it is important for the speaker to
establish rapport with the audience.
Using human interest stories that tie in with the subject of the speech
works well. If the stories are personal
anecdotes that spring from the speaker’s life experience, all the better. If not, another human interest story told
from the speaker’s viewpoint works. Human interest stories are better than
jokes. Jokes have the unpleasant
possibility of backfiring when the audience does not respond as anticipated.
Rely
on your outline to prepare cogent remarks that tell the audience what the
speaker plans to say, followed by the telling of those items, followed by what
the speaker did say. It all sounds very
redundant, doesn’t it? Well, it is. The speaker must creatively repeat points to
the audience so that some of what is shared stays with listeners. It is a fact that most of what speakers say
is forgotten within an hour.
Make
sure to follow your outline. Number your
points if you think having guideposts will help maintain the audience’s
attention. Make sure you don’t have more
than five main points. You will lose
your listeners if you do.
The
final comments should give the speaker an opportunity to retell the points that
were made during the body of the speech.
You may want to conclude with another anecdote that ties into the first
one, bring the speech full circle to where it began.
Edit Until It Feels Right. If you have not had significant speechwriting experience,
you will find your speech needs a lot of editing. Make sure the speech flows properly, is well
paced, and resembles conversation. Use
mostly short sentences but vary the pace with longer ones from time to
time. Occasionally use sentence fragments.
Active
verbs are more colorful but you may want to slip a passive one in now and
then. Vary your sentence structure,
using questions and commands if they fit.
Use language that is vivid and paints a picture in the minds of those
who are listening. A short quote is OK but don’t bore your audience with lots
of them. They should be there for style
and punch.
Speechwriting
is an art all its own. If it’s your
first time out of the gate, don’t expect to get it all right. Listen to your speaker. If he wants changes made, make them. He knows himself, what he wants to say, and
how he wants to say it best. If the
speech is for you, try reading it to a friend or relative and use their
feedback to fine tune.
Why to Avoid Humor in Business Writing
Everyone
loves to laugh. That’s why you may be
tempted to use humor in some of your business communications. You may want to start a speech with a joke,
or break the ice at a meeting with a funny story. It seems like a good idea, but it may
backfire. That’s because everyone does
not find the same things funny.
Here’s
the problem. You share a joke or
humorous story and ...
•
Half the group
already heard it.
•
Many attendees
previously received it in e-mail.
•
No one gets it.
•
Someone in your
group is offended.
•
It gets groans
instead of laughs.
•
You find you are
the only one laughing at it.
The
upside of the telling is you get a laugh. The downside may be a steep fall that
at best reflects poorly on your judgement.
My advice? Stick with human
interest stories. They’re a lot safer
and everyone can identify with them.
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