Speeches require special expertise. A speech needs to be written in a conversational style, the way people speak and listen. It needs to sound like the speaker. Weaving human interest stories into the message ensures the points that are made will be remembered long after the speech is over.

In today’s competitive environment, it is not enough to have impact on those who are listening to you. It is critical to have a multiplier effect. Weaving human interest stories into the points that are being made in a speech sets up a multiplier. The stories shared stay with people in the audience who repeat them time and again to their friends and acquaintances. 

Carol Dunitz is a speechwriter who has extensive public speaking experience. When someone asks her how to be more comfortable in front of an audience, her advise is, "Know your topic thoroughly. Knowing your topic thoroughly helps set you at ease."

For a quick, comprehensive review of what makes a great speech, go to: https://lastword1000.blogspot.com/2017/12/how-to-write-speech-that-keeps.html  

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